5 Copywriting Tips For Any Sized Business

5 Copywriting Tips For Any Sized Business

Copywriting, according to Wikipedia is described as "getting across the perfect message, with the perfect words." When we talk about copywriting it is usually in conjunction with a promotional message; we want to promote a new idea, a person, a business or an opinion. The greatest copywriters understand that people are entirely driven by emotions. We are driven by emotions when we buy products, often triggered by the copy we read.

I'm sure that you have often felt a surge of anger, happiness, or confusion about something you've read in the past, whether it was in a newspaper, or on a web page. Good copy is riveting; it ties us emotionally to the material we read. When we read good copy we hardly realize that we are being cleverly manipulated by the words. Often we buy stuff without further thought and after out initial excitement has passed, we find ourselves with yet another possession we never wanted in the first place.

Therefore it is no surprise that the Internet marketing industry rakes in thousands of dollars for many info-marketers. By employing copywriters to write strong sales pages, many marketers make an absolute killing within 24-hours of a new product launch.

If you have a business and want to sell products or services, you need decent copywriting skills. It will make all the difference to your bottom line - your profits. The following tips will help you to become a better copywriter.

1. Identify Your Target Audience
   Before you can even think about your copy, you need to establish your audience first. Who are you marketing to? Is it kids, teenagers, work from home moms, or pensioners. Does your audience have a specific need that drives them to your product or service? Do they have pains, problems, etc?
   
   The more you understand about your target audience, the better your copy will ultimately reflect their needs, therefore helping to establish the conversation between you.


2. Get Level By Speaking The Same Language
   Your audience needs to feel as if you are their friend. By speaking their language, you establish a connection; your own conversation. Unless your reader is able to make this connection, chances are he or she will never buy from you.


3. Apply The KISS Rule
   The KISS rule stands for 'Keep It Short and Simple.' As a foundation of good copywriting, KISS translates to short and simple sentences. It also means to stay on topic while keeping the information presented in a bite-size length.


4. Avoid Jargon
   In order to directly impact on as many people as possible it is a good idea to leave jargon (difficult to comprehend words) entirely out of your copy. If you end up confusing your readers they will only get discouraged from buying.


5. Stay True To Facts
   If you lie about product and service facts in your copy, your business image will become tarnished in the industry. Always stay true to facts, never make up claims you can't meet or satisfy. Your customers will appreciate your professionalism and happily refer you to their friends or business partners in return.

source : www.dumblittleman.com